PUMA FRIENDLY FOE

Wearing: All PUMA clothing  {available at Rebel Sport} and footwear {Puma Faas 600 S & Faas 350 S exclusive to Footlocker} except - vintage leopard print blouse, Bonds black + grey hoodie, Rusty cat eye sunglasses, Kate Sylvester navy and tan leather cap, Kikki-K canvas bag and vintage scrunchie {Photos: Rowena}

So excited today to finally be able to share a special collaboration I have been working on with PUMA! Their latest campaign, 'Friendly Foe' revolves around the theme of friendly competitiveness and tackling gyms and fitness schedules together with a buddy. You've got to admit, getting yourself out the door and to an early morning or late evening fitness class is always easier when you've got a friend non-stop guilt-tripping you that it must be done. Concessions will not always be granted for sore toes or a case of I'm-a-tiny-bit-tired. These are true stories between my fellow gym buddy and I - the fact that we're still going to the gym over a year on from joining early last is very likely attributed to the previously discussed guilt-tripping of each other!As part of the campaign, I was asked to give their AW women's fitness range a trial run and share some ideas on how I incorporate fitness wear into my style. I had so much fun styling and shooting these looks - running from block to block trying to create a two-Connie's-in-one image got many a confused look from onlookers and riding a stationary bike probably doesn't make much sense either. I've never quite been comfortable with the idea of wearing leggings as pants so when it comes to the gym, unbuttoned vintage blouses and oversized hoodies are fabulous options in keeping things in check. Cheeky cat eye spectacles, a sporty cap that once trotted down a MBFWA runway and a couple of really simple gold rings are also great ways to accessorise and personalise your fitness style. Mixing in these sorts of feminine pieces make me feel 100 times more like myself even if I am in some serious workout gear. I hope you guys enjoy this sporty post as much I enjoyed shooting it :-)