Just launched this week is SK-II’s powerful new short film and campaign, ‘The Expiry Date’, to inspire women to choose for themselves what they really want in life and what really matters to them, not what society expects from them.
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A recent survey by SK-II has suggested that around the world, millions of women feel pressured to achieve specific things by a certain age, in order to avoid feeling like they are falling behind or not meeting expectations set by society
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